Being average is risky. Being forgettable is risky. Producing formulaic crap is risky. Getting hired by a client because your agency lowers its fees is risky. Having more process people than doers is risky. Going through the motions is risky. Over and over again, we see the most creatively brave clients rewarded with success. Sadly, when the majority is average, the norm becomes average.
– David Droga, Advertising Age, June 6, 2011
Posted on Tuesday June 7th
